About Us
Transforming Strategy Services for the AI Age
CustomerLab is a next-generation strategy and transformation firm that partners with visionary businesses to architect growth, operational resilience, and intelligent market positioning. Hintonn is an AI research lab established to innovate AI-driven business communication.
Blending the analytical rigor of a top-tier consulting firm with the agility of a tech-native innovator, CustomerLab helps organizations navigate complexity, unlock AI-led opportunities, and engineer transformation across the full business value chain.
Operating at the intersection of strategy, AI, design thinking, and market intelligence, CustomerLab enables companies—from early-stage ventures to enterprise-scale organizations—to accelerate toward sustainable and profitable futures.
Vision & Mission
Mission Statement
To democratise enterprise-grade strategic intelligence, enabling every ambitious business—regardless of size or sector—to scale smarter, operate sharper, and lead with confidence in an AI-driven world.
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Vision Statement
To become the world’s most trusted strategic transformation partner—reshaping how businesses grow, adapt, and thrive through data-backed clarity, AI-powered insight, and human-centred execution.
Meet The Founders
Our TEAM
CustomerLab is powered by a cross-disciplinary team of strategists, technologists, analysts, designers, and operational experts — all united by a single mission: to help modern businesses grow smarter, scale faster, and transform strategically in the age of AI.
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Our team blends the intellectual rigor of top-tier consulting with the technical fluency of emerging tech firms. We operate at the convergence of strategy, data science, design thinking, and operational enablement — crafting solutions that are not just insightful, but deeply actionable. From growth-stage startups to enterprise-scale transformation, our team becomes an extension of our clients — navigating ambiguity, surfacing clarity, and accelerating outcomes.
Strategic Advisor (Lead / Partner-Level)
Designs and oversees high-impact engagements across business functions.
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They provide clients with board-level insights, institutional strategy, and long-term growth blueprints aligned with leadership priorities and market trends.
Corporate Turnaround Consultant
Specializes in reviving underperforming business units.
They deploy strategic restructuring plans, performance diagnostics, and margin recovery models to restore commercial viability.
Business Strategist (Functional Focus)
Works across marketing, operations, HR, product, and finance functions.
Develops function-specific playbooks, process redesign strategies, and capability enhancement plans using CustomerLab’s proprietary AOA (Area of Attention) frameworks.
AI Opportunity Architect
Identifies and operationalizes AI use cases across business processes.
They map readiness, automate workflows, and integrate AI into decision systems — from demand forecasting to predictive analytics.
Startup & Scaleup Specialist
Helps early and growth-stage companies establish clarity and direction.
They design GTM strategies, product-market fit blueprints, and founder enablement systems, ensuring agile execution under resource constraints.
Business Intelligence Analyst
Transforms diagnostics into insight-rich reports and dashboards.
They synthesize internal data, market benchmarks, and performance metrics into actionable strategic narratives and KPI tracking systems.
Growth Insight Specialist
Produces sector-specific reports, white-space analysis, and competitive benchmarks. Enables clients to uncover new markets, pricing strategies, and positioning angles with real-time market intelligence.
GTM & Channel Strategy Lead
Crafts market entry, distribution, and sales enablement strategies.
They optimize channel mixes, partner programs, and growth loops to improve revenue velocity and customer acquisition.
Operations Designer
Drives the execution of strategic plans through systematized frameworks.
They co-create execution roadmaps, SOPs, and process automation strategies for functions like supply chain, CRM, finance ops, and more.
Design Strategist
Leads rapid problem-solving and concept development using design thinking.
Applies user-centered methods to craft new product features, service experiences, or internal systems aligned with end-user needs.
Digital Product Strategist
Focuses on SaaS, D2C, and digital-first business models.
They shape product roadmaps, monetization strategies, and feature prioritization aligned with user behavior and market dynamics.
Brand Positioning Expert
Aligns customer journeys with strategic brand narratives.
Works on brand architecture, messaging frameworks, persona creation, and emotional value mapping — especially for B2C and D2C clients.
Compliance and Business Risk Advisor
Ensures strategic initiatives align with industry regulations and standards.
Particularly focused on HealthTech, FinTech, and global expansion clients requiring regulatory foresight and operational discipline.
GTM & Channel Strategy Lead
Crafts market entry, distribution, and sales enablement strategies.
They optimize channel mixes, partner programs, and growth loops to improve revenue velocity and customer acquisition.
Strategic Finance Consultant
Supports fundraising, pricing, and monetization strategies.
They help founders prepare for investor conversations, model financial scenarios, and define scalable revenue architectures.
Design Strategist
Leads rapid problem-solving and concept development using design thinking.
Applies user-centered methods to craft new product features, service experiences, or internal systems aligned with end-user needs.
Market Researchers
Plays a vital role in helping businesses make informed decisions by gathering, analyzing, and interpreting data about markets, consumers, and competitors. They design surveys, conduct interviews or focus groups, and study industry trends to uncover insights about customer behavior, preferences, and emerging opportunities.
Brand Positioning Expert
Aligns customer journeys with strategic brand narratives.
Works on brand architecture, messaging frameworks, persona creation, and emotional value mapping — especially for B2C and D2C clients.